零售与渠道管理第十章.pptVIP

Chapter 10 Retailing 零售 Review When should the firm outsource? Little money is at stake The firm cannot afford the resources needed to create an internal operation The firm has better uses for these resources How to decide whether to outsource? First, consider whether the market for distribution services is competitive. Second, consider whether conditions that the firm will benefit from outside specialists exist. What fundamental advantages does an outside specialist have? Superior motivation Specialization Survival of the economic fittest Economies of scale Heavier market coverage Independen