wto发商业回护主义管理仰面告诫（WTO trade protectionism on Warning Management）.docVIP

wto发商业回护主义管理仰面告诫（WTO trade protectionism on Warning Management） The Sino US tire special safeguard case intensive negotiations, the World Trade Organization (WTO) 14 reported that twenty country groups withdraw warning members not well with previously promised to continue the implementation of a series of trade protectionism measures. Pseudo soft performance is not limited to the list of several types, with the changes in the situation, there will be a new pattern. However, no matter how refurbished, in essence, does not belong to soft power, mostly hard currency transactions, performance is very hard, sometimes can achieve the effect of genuine. Because it can often form a short-term excitement, as a stimulant, will make the enterprise executives formed psychological dependence, become soft power construction of the spirit of opium, which in turn leads to the core competitiveness of enterprises low-spirited. The WTO, the OECD and China World Trade Center United draft assessment report with assembly member of G20 since it can be said that the experience marketing is a 1998 American strategy horizon LLP companys two founders B josephpine II and JamesHgilmore proposed. Their definition of experiential marketing is: redefining the concept of marketing from five aspects of the consumers senses, emotions, thinking, action, and relevance. They believe that consumer consumption is both rational and emotional, consumer experience before consumption, consumption and consumption, is the key to study consumer behavior and corporate brand management. Why does experiential marketing spread so fast in China? This is related to the trend of consumption experience in China, but not accidental. The reasons are summarized as follows: 1. the progress of material civilization and the improvement of consumers living standards With the progress of material civilization, peoples living standards and consumer demand are constantly escalating. In the agricultural society, people are pursuin