毕业设计基于眼动跟踪的户兴趣权重研究.docVIP

学号：200810221021 上海海事大学 本科生毕业设计（论文） 基于眼动跟踪的用户兴趣权重研究 学 院：物流工程 专 业：工业工程 班 级：工业 081 姓 名： 指导老师： 完成时间：2012年6月  摘 要 网上购物作为一种创新的购物方式，有着传统购物无法比拟的优势，它打破了地域、和时间的障碍，提高了消费者购物的效率和质量。然而，自2003年始崛起的中国网购市场到今天为止 本文基于客户体验管理CEM，结合眼动仪以及Live recorder采集到的网购行为，以在校大学生、研究生以及工作两年左右的白领为实验对象，运用眼动仪、马尔可夫链算法、SPSS软件分析试验数据,得出影响网购因素的权重，进而为网上商家提出建设性的意见。 关键词：客户体验管理，马尔可夫链，网购影响因素，权重 Abstract Online shopping as an innovative way to shop, with the incomparable advantages of traditional shopping, it has broken the geographical and time barriers, improve the efficiency and quality of consumer shopping. However, from 2003 to the beginning of the rise of Chinese online shopping market, until today, but there have been the slow development of online shopping, low market penetration of the phenomenon, which can be summarized factors affecting Chinas online shopping mall include two aspects, namely, consumption personal and external factors. So the reasons should be found which influence the development of on-line shopping in order to further the development. Based on customer experience management, combined with the eye tracker, and Live the Record collection to online shopping behavior of college students, graduate students and white-collar workers in the work of about two years as experimental subjects, the use of eye tracking system, the Markov chain algorithm, SPSSsoftware to analyze experimental data obtained the weight of the factors affect online shopping, and then put forward constructive views for online merchants. Key word: Customer Experience Management ，Markov chain，Online shopping Influencing factors Weights1、绪论 - 1 - 1.1个性化推荐的研究意义 - 1 - 1.2国内外几种主流推荐系统 - 2 - 1.3国内外现下主流网购模式——“比较购物” - 3 - 1.4本文的研究内容与组织结构 - 4 - 2、运用CEM分析各影响网购因素 - 6 - 2.1客户体验管理（CEM） - 6 - 2.2收集用户的体验数据和态度数据 - 7 - 2.3运用CEM得出影响网购的主要因素 - 11 - 2.4实验设计 - 12 - 2.5本章小结 - 13 - 3、用户眼动跟踪数据分析 - 14 - 3.1眼动参数采集情况 - 14 - 3.2用户眼动数据分析 - 16 - 3.3本章小结 - 18 - 4、用户网购行为数据分析 - 19