年轻女性服装网店运营策划书.docVIP

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2018-06-23 发布于浙江
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年轻女性服装网店运营策划书.doc

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年轻女性服装网店运营策划书

网店运营策划书专业网络营销班级 122071 姓名孙玉娟学号指导教师王丽娜目录 1 网店概述····························································3 网店介绍·························································3 淘宝平台状况.····················································4 服装行业介绍·····················································4 网店建设·························································5 2 网店运营环境分析····················································7 2.1 宏观环境分析····················································7 2.2 微观环境分析····················································8 3 网店运营目标························································9 3.1 短期目标························································9 3.2 长期目标························································9 4 网店运营策划方案设计················································9 4.1 网店运营管理····················································9 4.2 网店网络营销····················································9 4.2.1 网络产品与服务策略·········································10 4.2.2 价格策略···················································11 4.2.3 渠道策略···················································12 4.2.4 促销策略···················································12 5 网店运营运算························································13 6 网店运营策划实施过程.................................................15 7 网店运营效果评估.....................................................15 7.1 实施效果.........................................................15 7.2 评估.............................................................15 7.2.1 评估内容....................................................15 7.2.2 评估指标....................................................15 8 反思.................................................................17 8.1 存在的问题·······················································17 8.2 对策与方法·········································