零售与渠道管理第十一章.pptVIP

Chapter 11 Wholesaling 批发 Review What is a retailing? Retailing is defined as the set of activities involved in selling goods and services to ultimate consumers for personal consumption. How to choose a retail positioning strategy? A retail positioning strategy involves both cost-side and demand-side decisions. On the cost side, the retailer must decide in general whether to emphasize high margin or high merchandise turnover, while both are financially good, it is extremely difficult to achieve them together. On the demand side, the retailer must choose which service outputs to focus on provi