英美经贸报刊习建议商务英语.docxVIP

商务英语 1. Course Description In this workshop we will first discuss some of the key issues involved in the theory and practice of Advanced Readings of International Business and examine some of the most promising areas to which the techniques can be applicable. We will focus on a possible unified living framework for international business and world economy. We will be provided with linguistic knowledge as well as specialized knowledge and grow day by day with integration of the two. We will be involved in variant feasible skills of business practice by seeking and experiencing real world materials. 2. II. Outline and Schedule Week No. Topic 1 1 Introducing English Business, course objectives and structure 2 2 General Concepts on International Governance 3 3 Negotiation Rounds of GATT The DSS of WTO 4 4 Case study: Mock Trial 5 5 Interpretation of Trade Terms 6 6 Sharing Economic Losses; Overseas Opportunities 7 7 Case study: Global Trade Deal 8 8 Protection of Industrial Property 9 9 Copyright; Product Liability 10 10 Case study: Campaign of Commercial Promotion 11 11 General Concepts on International Investment 12 12 Company; Development of Business Organization 13 13 Case Study: A Model Approach to African Project 14 14 General Concepts on International Finance 15 15 International Financial System 16 16 Revision and Test NOTE: The cases to be studies may be updated according to business reality. III. Requirements Total = Presence10%+participation10%+homework10%+ final test70% IV. Reference books suggested Financial Times 《金融时报》 The Economist 《经济学家》 Business Week 《商业周刊》 Fortune 《财富》 New York Times 《纽约时报》 Wall Street Journal 《华尔街时报》 《经济学家》 HYPERLINK /dl/p12066/ \t _blank /dl/p12066/ 《时代周刊》HYPERLINK /dl/p11958/ \t _blank/dl/p11958/ R.Mirus Eady Vong, MBA International Business, Xi’an: Xi’an Jiaotong University Press,2000 苏立昌、肖立新、师英，商务英语报刊选读，天津：南开大学出版社，2002 刘法公、南佐民，现代国际商务英语，重庆：重庆出版社，1998 王关富，商务英语阅读，北京：高等教育出版社，2002 师英、董志善，新编商务英语报刊文选，天津：南开大学出版社，2005 邬性宏，国际商务英