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高绩效店铺管理秋水商学院资料优质课件
* * * * * 我们常常提到“人CAI”,各位知道它有几种写法吗? * 快速了解 * 四、情绪管理 情绪的力量:情绪-思想-行为-结果-情绪(故事:爸爸的拖鞋,屈死的忠犬) 三分钟有效控制情绪:遇到问题时先将瞬间产生的情绪冷藏,将情绪激动时想说的话写下来,保存一段时间再决定是否传出 赖宏庆的故事:先处理心情再处理事情 宽容:人类最大的美德;老太太喝粥的故事 * 一、敬业: 全力以赴与尽力而为的区别--猎犬追兔子的故事 高度责任感--专门输官司的律师 为别人=为自己--泥瓦匠的最后作品 二、专业: 衡量是否专业的三个标准:1.有没有专业的态度,2.专业知识是否够,3.是不是掌握了足够的专业技能 三、不可替代 比尔·盖茨的微软帝国;想辞职的同事 四、要事第一 高尔夫教练的指导:方向比距离重要 庖丁解牛的启示:找准脉络,游刃有余 * 联想公司介绍 * 联想公司介绍 * 联想公司介绍 * Marketing Vision and Core Beliefs Experience and intuition combine with fiscal responsibility to deliver breakthrough returns. We use experience and intuition to create big breakthrough ideas; we qualify, measure and account for all spending. We use fast-cycle pre-market or in-market learning to qualify ideas which fall outside our experience base and involve significant investment.? ?We constantly learn from our experience, competition, the industry and the world around us and use that learning to further strengthen our marketing plans.? ?Experimentation with new approaches is vital to our long-term success; however, we must keep our spending in line with our learning.Marketing that sets consumer hearts on fire. Do you think that sound a little too ambitious for a FMCG company? Make no mistake: we in the marketing business are in the midst of revolutionary change. Consumers are now in control. They have gone from passive targets to a force that demands choice beyond our offerings of performance, quality and value. Ready to ignore or reject whatever’s “not for me.” And ready to embrace a Brand that deeply understands them and offers them genuine solutions.In the face of this revolution, we have no choice but to lead. Our core beliefs demand it. Our desire to be the world’s greatest marketers requires it. It is up to us to combine our years of expertise with our innovative capacity to win this revolution. Not by throwing out time-tested ways, but by embracing the fundamentals that made PG great in the first place. Our strong foundation will enable us to th
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