(国际商务英语函)Unit1Essential Qualities of Writing Business Letters.ppt

Unit 1 Essential Qualities of Writing Business Letters Situational Introduction 李娜，某职校商务英语专业二年级的学生。根据学校工学交替计划安排，本学期她来到一家外贸公司实习。 张先生----带教老师，正在给她讲授有关国际贸易业务员跟单做货的知识。张先生说要做好一票货，首先要学会跟客户交流和沟通。如何进行沟通呢？商务信函往来是商务活动的重要组成部分，是深思熟虑的产物，它能最大限度地减少电话和面谈中可能出现的疏漏和误解。 接着，张先生跟李娜商讨书写商务信函的技巧。 Background Knowledge Business communication is an important component of commercial activities, and it is holding a commercial conversation through words by post or other communication ways. The business letter is the outcome of careful consideration. It can reduce considerably the negligence or misunderstanding which appears while phoning or talking face to face. Therefore, it is necessary for us to study and master the basic knowledge of business letters and possess the basic capability of reading and writing the business letters. To have a general idea about the essential qualities of writing a good business letter. Objectives Always bear in mind what the 7C’s principles are. After learning this unit, students are able to: Can you answer the following questions after going over the dialogue? 1) What is her purpose to come to Mr. Zhang’s firm? 2) Is Business communication concerned with the successful exchange of messages that support the goal of buying and selling goods or other services? It’s her turn to practice working in an international business company this term. Yes, it is. 3) If we want to get a general idea about the essential qualities of writing a good business letter , what we should always do? 4) What are the 7’C principles? They are Clearness, Conciseness, Consideration, Courtesy, Concreteness, Correctness, Completeness. We should always bear in mind the 7’C principles. Key Expressions obtain vt. 获得，得到 Eg. Where can we obtain the buyer’s address? 哪里能获得买方的地址？ Eg. She always manages to obtain what she wants. 她总是设法得到她想要的东西。 Key Expressions Conversational adj. 会话的，健谈的，善谈的 Eg. conversational English 日常会话用的英语 Eg. All our teachers are conversa