品牌策划推广书 椰奶品牌.doc

前言 品牌缔造价值策划成就未来现代经济生活，如今市场已进入品牌竞争时代品牌在营销及竞争中发挥着越来越重要的作用。Brand makes value, planning achieve the future. With the rapid development of economy, the modern economic life is full of fierce competition. Consumers pay more and more attention to the choice of brand. Todays market has entered the brand competition era, and brand in marketing and competition plays a more and more important role. A successful enterprise must make their own brand, through the brand planning and promotion,build the future in this competitive era. In brand creativity, release campus vitality as the theme of the ninth brand planning and promotion contest, we coconut cow simulation company staff will pursue outstanding, unceasingly enterprising spirit of enterprise actively develop, implement coconut cow brand planning promotional activities, so as to promote coconut cow brand campus construction, but also for businesses to provide must have data to support that opinion, this activity lit we coconut cow simulation company staff entrepreneurial wisdom sparks, and we will show our brave spirit of exploration and innovation, to realize the combination of theory with practice, studies and ventures , we achieve the future in the simulation stage. Strive for Excellence 卓尔团队,为您做到最好! 目录 CONTENTS 前言 Preface………….............................…………...…2 第一章 品牌所属公司及品牌简介 Breif introduction of the brand company...........7 一、关于海南新大食品有限公司 About Hainan food Co LTD...................................7 二、品牌发展历程 Brand development.................................................7 第二章 市场营销环境分析 Marketing environment analysis.........................8 一、宏观营销环境分析 Macroscopy marketing environment analysis.........8 二、微观营销环境分析 Microscopic marketing environment analysis........9 （一）行业分析 Industry analysis.....................................................9