XXX餐饮店经营存在的问题与改进对策.doc

本科毕业设计（论文） XXX餐饮店经营存在的问题和改进对策 学 院 经济管理学院 专 业 工商管理 年级班别 学 号 学生姓名 指导教师 年 月 日 摘 要 XXX餐饮店是家120平方米的餐饮店，其存在着激烈的竞争：附近的是各种小吃店，饮品店……其周转资金一般，同时加上其经营产品特色不突出，顾客新鲜度低，更是很难改善其收入；而随着餐饮店市场的日益加剧，对该餐饮店的把握是餐饮经营管理的重点，也是实现预期经营目标的前提，因此，如何改善其经营问题就成为了一个亟需解决的问题了。本文就是在把其经营存在的问题找出来,通过调查数据分析，分析到其经营存在的原因,进而制定改进XXX餐饮店经营的对策。希望通过分析XXX餐饮店的经营问题，调查后制定一些经营对策，达到以促进销售为主，赚取更高的利润目的。 本论文共由五部分构成，主要结构如下: 第一部分是引出时代背景，论述论文的研究意义，交代论文的结构及提出研究方法,这是论文的导论部分。 第二部分对XXX餐饮店进行概述，阐述餐饮店的经营范围,经营发展理论。 第三部分提出XXX餐饮店经营存在的问题。 第四部分是对XXX餐饮店经营存在的问题进行原因分析研究。包括：调查问卷数据分析，进而分析经营问题原因。 第五部分针对XXX餐饮店经营存在的问题进行制定改进对策。 关键词: XXX餐饮店，经营，对策 Abstract The Sanyecao Restaurant is located in Guangzhou, nearly 120 square metres. Seen the surrounding environment, it has so many competitors: varieties of snack bars and drinking stores, and so on. Moreover, what makes it hard to get a really satisfied profit are : revolving funding is ordinarily, food products are not attracted by large amounts customers who are involved in fresh things. With the fast developing catering trade marketing, it should be put much emphasis on how to run the Sanyecao Restaurant well. Especially for making the budget targets to reality. In a word, how to improve the management become an emergency issues. The article is based on: flinging out the potential problems, analyzing on the data surveys, looking through the existential reasons. All that are aimed at changing the ways to deal with situations. Making clear ideas on solving its problems and running its operations, mainly for improving more sales and earning higher profits. The thesis consists of five sections, the struts are following: The first section is about the background, expounding the dissertation research sense, and dissertation composition to proposing researching the means, and the dissertation introductory. The second section is summarized to Sanyecao Restaurant, elaborating the business scope and the theory