企业生态战略外文文献.docVIP

Eco-enterprise strategy: Standing for sustainability ABSTRACT Enterprise strategy provides an accepted theoretical framework for integrating the moral responsibilities of organizations into their strategy formulation and implementation processes. We argue that, when extended to the ecological level of analysis, enterprise strategy provides a sound theoretical framework for ethically and strategically accounting for the ultimate stakeholder, planet Earth. Within the framework of enterprise strategy, a value system based on sustainability can provide a sound ethical basis for developing ecologically sensitive strategic management systems which allow organizations to satisfy the demands of the myriad green stakeholders that represent the planet in the immediate business arena. This provides a new flavor of enterprise strategy in which organizations stand for sustainability. We call this new flavor eco-enterprise strategy. Enterprise strategy is a framework for exploring and understanding what the organization stands for by focusing on the underlying ethical roots of the firms strategic choices. Enterprise strategy allows for analyses of the relationships between a firms long-term issues and its key stakeholders in light of its core values and ethical systems (Freeman, 1984; Freeman and Gilbert, 1988). Enterprise strategy has been proposed as a meaningful framework for integrating ecological concerns into the strategic processes of organizations. From the recognition that the Earth is a legitimate stakeholder can emerge a strategic management system designed to efficiently and effectively serve the interests of the planet and its green representatives in the immediate business arena (Stead and Stead, 1994, 1996). In this paper we will extend this idea by developing a model for a new flavor of enterprise strategy (Freeman and Gilbert, 1988), which we call eco-enterprise strategy. We will begin our model development by examining the concept of enterprise strategy in som