上海博大投资发展有限公司发展战略研究-工商管理专业论文.docxVIP

实施进行详细的分析说明，包括公司优势、劣势、机会、威胁等，指出博大需要再各个产业、行业中抓住机遇、利用优势，避免劣势、抵抗威胁，在有效做好风险防控的基础上，更好的实施企业的新战略。本文关于博大公司的发展战略研究，对博大的战略选择、战略实施具有深刻的指导意义，对同行业其他企业也有一定的参考价值。关键词：战略转型；实业经营；资本运作THERESEARCHONDEVELOPINGSTRATEGYOFSHANGPROFOUNDINVESTMENTCOMPANYABSTRACTDuringthefirststageofdevelopment,theShanghaiProfoundInvestmentandDevelopmentCo.,Ltdmostlymadeinvestmentinsecurities.Onthesecondstage,thecompanyexitedthestockmarket,andmadeatransitiontodorealestateinvestment.Althoughthecompanyhavegotgoodreturnsbythefirstsuccessfultransformation,withtheincreaserisksintherealestateindustry,thecompanywillstrivetowithdrawfromtherealestateindustrygraduallyintwoorthreeyears,andcompletethesecondroundofrestructuring.Thecompanywillinterthethedevelopmentpathofsoundoperation,bytakingthecombinationofindustrialoperationandcapitaloperationbusinessmodels.Amongthem,theindustrialoperationwilltakeaconservativestrategy,primarilyinvestinginhotels,culture-media,realestatewithtourismindustries;thecapitaloperation,basedontheindustrialoperation,willmakeaninventoryofassetsthroughavarietyofwaystodolong-terminvestmenttoachievecapitalappreciation,andultimatelyachievethelisting.FirstlyIintroducedthisarticl’sbackgroundandthepurposewhyIwritethisarticlebriefly.ThenwecanhaveacertainunderstandingofShanghaiProfoundInvestmentCo.Ltd.Thereisaproverbthatthetheoryguidesthepractice,soIdescribiedthetheoryofstrategicmanagement,thediversificationstrategy,thetheoryofcapitaloperationsandtheriskmanagementtheoryindetails.ThenIusethemethodofPESTtoanalysisthemacroenvironmentofthetourismrealestateindustry,hotelindustry,cultureandmediaindustry,capitalindustry.Atthebasis,Iusesurveysresearch,dataanalysisandothermethodstodescribeindetailonthevarioussectorsoftheindustryconditions.Andthen,Iintroucedthecompanysstrategictransformationprocessandthemotivationofthistransformation,andthestrategicplaningofthetransition.Inthenext,Ianalysisedtheimplementationofthestrategy,includingthecompany’sstrengths,weaknesses,opportunitiesandthreats.Thecompanyneedtouseoftheadvant