杭州西湖风景名胜区旅游经济发展实证研究.docVIP

杭州西湖风景名胜区旅游经济发展的实证研究 摘要 改革开放三十年来，中国旅游业获得了快速的发展，入境游客规模从1980年的350万人次增长到2007年的5472万人次，世界排序从第38位跃升至第4位。杭州西湖风景名胜区作为国家5A级风景旅游区，有着优美的自然景观和深厚的人文积淀，但是在旅游经济发展上却没有运用好自然和人文的优势，国有旅游经济实体没有表现出应有的竞争力，原住民旅游经济实体相互内耗产业集群优势得不到发挥。 本文分为五个部分，分别是绪论、西湖风景名胜区旅游经济现状分析、西湖风景名胜区国有旅游经济SWOT分析、西湖风景名胜区原住民旅游经济SWOT分析以及结论、建议与展望。绪论部分对研究背景、意义、内容、思路、创新点进行了论述。第二部分对西湖风景名胜区基本情况以及旅游经济相关数据进行列举及分析，其中重点对西湖风景名胜区2005年至2008年间的旅游收入情况进行了对比分析。第三部分对国有旅游经济发展进行了SWOT分析，国有旅游经济存在传统景区失宠、经营模式落后、缺乏统一指导的问题。第四部分对原住民旅游经济发展进行了SWOT分析，原住民旅游经济存在缺乏准确定位、竞争手段单一、经营场所有限、经营者文化素质低的问题。第五部分对研究结论进行了阐述，并根据SWOT分析对国有旅游经济和原住民旅游经济的发展提出了打造品牌旅游产品、提升管理服务水平、建立规模经营效应的三条建议。 关键词：旅游经济 西湖风景名胜区 国有经济 原住民经济 An Empirical Study Of Tourism Economic Development For Hangzhou West Lake Scenic Area Abstract In the past three decades since the adoption of the reform and opening-up policy, China’s tourism industry has developed rapidly. The sum of International tourist arrivals increased from 3.5 million in 1980 to 54.72 million in 2007, jumped from thirty-eighth to fourth country of destination in world tourism rankings. Hangzhou West Lake Scenic Area, has beautiful natural scenery and profound cultural accumulation, However, the tourism economic development did not make good use of its natural and cultural advantages, the state-owned tourism economic entities did not quite put up the competitive power, and native tourism economic entities didn’t cooperate to advantages of industrial clusters. This essay consists of five parts, the introduction, the West Lake Scenic Area tourist economic analysis, the West Lake Scenic Area of state-owned tourism economy SWOT analysis, the West Lake Scenic Area native tourism economic SWOT analysis and conclusions, recommendations and expectations. The basic situation of the West Lake Scenic Area and tourist economy-related data are analyzed in the second part, especially focus on comparing West Lake Scenic Area tourism incomes from 2005 to 2008. The third part of the essay analyses development of state-owned tourism economy in SWOT, a