财务工具对营销支撑的探讨——以陶氏公司为案例分析-discussion on financial tools support to marketing - a case study of dow company.docxVIP

QQ丛Q!Z翁垄赋釜王县盟萱趟直攫的援过==丝陶医公司盏塞倒盆圭丘 AbstractChina’s accession of WTO brings about the co-existence of opportunities and challenges．On one hand，the entry of foreign quality products with competitive prices and advanced marketing techniques constitutes a serious threat to the existance and developmentofthe most domestic enterprises．In order to change the situation and seize the opportunity, some Chinese enterprises immediately altered血eir marketing strategy and sales concepts as well as shifled their larget rival to those trallsnational corporations and 1eveled up their standards of development．A