报业集团企业长尾战略分析-long tail strategy analysis of newspaper group enterprises.docxVIP

mechanisms and personnel bottlenecks and other factors, plus 2008 by the U.S. subprime mortgage crisis triggered by the global financial crisis, these are all great impact on the entire media industry, which is the most influential newspaper industry. Newspaper industry would be seeking to continue to develop, you have the original basis for a new approach to development, is undoubtedly the emergence of long tail to the newspaper industry a new theoretical guidance, implementation of the strategy through the press long tail, will be will bring the entire newspaper industry, a new round of development. This article focuses on the leading force in the Newspaper industry - Press Group, focuses on the long tail, the newspaper industry, how to integrate existing resources, to change to business ideas, improve its structure, innovative mechanisms, adequate and reasonable use of the country policy support, now has been torn to pieces | in the cultural market in, the hold on Yiyouguimo and advantages of the basis, to actively seek the wider the tail area, explore new way of development and expansion.This paper analyzes the newspaper industries, particularly the newspaper industry in Chinas overall development group, summed up the newspaper industrys anti-war situation, a preliminary summary of some of the newspaper industry Zhongs experience their Zheng predicament it encountered, the inspection of the Guonei Wai Application of a large number of long tail results and the analysis of some successful cases, combined with the economic development of the new range of features and the actual situation of Chinas Newspaper Group, the introduction of a new long-tail business under the laws of the development of guidelines and management strategies,explore Newspapers industry realized the way ，which made Chinas newspaperindustry will maintain rapid and stable development trend of good national economic development play an important role.This Anhui Daily Newspaper Group selec