安徽传媒构建新徽商形象的实证分析——以《安徽日报》 《新安晚报》和中国新徽商网站为例-an empirical analysis of anhui medias construction of new huizhou merchants image - taking anhui daily, xin an evening news and chinas new huizhou merchants websites as examp.docxVIP

This article is precisely from dissemination study angle to take Contemporary Anhui merchants as the object of study.It uses empirical study method of sociology, chooses Anhui Daily, Xin’an Evening news and Chinese Contemporary Anhui merchants net as the appropriate researching aim samples. Meanwhile,the author takes Chinese international Anhui merchants congress being the time determination basis to intercept 2004.5 to 2009.4 as the research time section.It chooses these three medias related Contemporary Anhui merchants reportages as the study sample contents, adopts quota and qualitative analysis methods to discuss Anhui medias how to construct Contemporary Anhui merchants’ image , whether it is the same as ideal Contemporary Anhui merchants’ image , gives certain feasible suggestions to Anhui media.The paper altogether divides into five parts.The first part is the introduction content of whole article, which is mainly about research background,research goal, theory significance,practical significance, the innovation, related research summary and clearly defining the object’s meaning of study.The Contemporary Anhui merchants are the entrepreneur communities and the enterprises investing in or outside Anhui which are persons from Anhui or other provinces, deeply undertaking Anhui merchants’ spirit influencing,making important contributions to Anhui economy under the reform and open policy.The second part is the essential step that determining the connotation of Contemporary Anhui merchants’ image which are the spirit of exploring and developing ,the idea of honest and innovation, the step of opening cooperation and international speed,the responsibility of righteousness advantage union and the warm-hearted public welfare, the manner of studying and winning harmly, before we launch the actual content analysis.In this part,the author also elaborates the actual content of ancient Anhui merchants image, and compares them between similarities and differences spot,which