餐馆名称的语言学分析——以青岛地区为例-linguistic analysis of restaurant names a case study of qingdao area.docxVIP

The fifth chapter points out the problem existing in the naming process in Qingdao restaurants. Such as using traditional Chinese characters in the wrong way and choosing words which are hard to understand. This part also puts forward the principle of language and the social principle which the restaurant naming should follow. The sixth chapter is the summary of the paper. Keywords: Restaurant name Elements of rhetoric Cultural information Naming principle 目录 一、绪论 ................................................................................................................... 1 1、选题的缘由及研究目的