Business School of Nankai University 作者：南开大学 商学院 李桂华.pptVIP

Business School of Nankai University * 作者：南开大学 商学院 李桂华 Unit Five Competitive Industry Environment Analysis Glossary long-term :adj. Involving, maturing after, or being in effect for a long time:长期的 aggregation: n. a group or mass formed by this 集合体 carbonated: adj. Containing CARBON DIOXIDE 充了碳酸气的 ale: n. any of various types of beer, esp. one that is pale in color 麦酒（啤酒之一种，尤指颜色淡者） caffeine: n. A bitter white alkaloid, C8H10N4O2, often derived from tea or coffee and used in medicine chiefly as a mild stimulant and to treat certain kinds of headache. 咖啡因 alignment: n. The act of aligning or the condition of being aligned. 结盟 meaningless: adj. Having no meaning or significance. 无意义的，无价值的 withdrawal: n. Retreat of a military force in the face of enemy attack or after a defeat. 撤退 vertical integration: 垂直统一管理 Glossary interactive: adj. Acting or capable of acting on each other. 互相作用的或能互相作用的 deli: n. A delicatessen. 熟食店 buffet: n. A meal at which guests serve themselves from various dishes displayed on a table or sideboard. 自助餐 nutrition: n. The process of nourishing or being nourished, especially the process by which a living organism assimilates food and uses it for growth and for replacement of tissues. 营养 slacken: v. To make or become less vigorous, intense, or severe; ease: 缓和 pharmaceutical: adj. Of or relating to pharmacy or pharmacists. 制药的 neuroscience: n. Any of the sciences, such as neuroanatomy and neurobiology, that deal with the nervous system. 神经科学 inflammatory: adj. Characterized or caused by inflammation. 发炎的 Glossary niches: n. A special area of demand for a product or service: 产品或服务所需的特殊领域： preemptive: adj. Undertaken or initiated to deter or prevent an anticipated, usually unpleasant situation or occurrence: 先发制人的 entrant: n. One that enters, especially one that enters a competition 参加竞赛者 cellular phone: n. 便携式电话 dramatically: adv. Catching and holding the imagination by unusual appearance or effects戏剧地, 引人注目地 replenishment: n. Something added