中国开发区企业满意度研究之广州开发区.doc

中山大学新华学院本科毕业论文 中国开发区企业满意度研究——以广州开发区为例 刘浩枞PAGE PAGE 53学士学位论文中国开发区企业满意度研究—以广州开发区为例专业：05级工商管理专业（企业管理方向）姓名：刘浩枞学号文指导老师：韩小芸副教授2009年4月【 HYPERLINK file:///C:\\Documents%20and%20Settings\\Administrator\\桌面\\广州开发区企业满意度研究大纲.doc \l _Toc183018270#_Toc183018270 摘要】企业满意度是开发区投资环境的重要参考标准。企业满意度研究有利于掌握企业的投资需求，对按照社会主义市场经济的发展要求改善投资环境具有现实意义。本研究将在企业感知质量中分别从社区质量、政府的服务环境、政策法律环境、环境价值、开发区的形象价值和附加价值六个方面对广州开发区企业满意度进行研究，运用科学的研究方法理论构建研究模型，客观地对各项指标进行分析，反映了现阶段企业对开发区的满意度，同时尝试为该区提升企业满意度，构建和谐投资环境提出有效可行的方案。【关键词】：企业满意度；企业满意度模型；广州开发区【Abstract】Enterprise satisfaction is the important reference standard of the investment environment of development district. Company Opinion Survey help to grasp the enterprise investment demand.It has the realistic significance by improving the investment environment according to the development demand of the socialist market economy.This research will study the enterprise satisfaction in Guangzhou development area from the quality of services, government community environment, policy and law environment, environmental value, the value added value and image six aspects among the enterprise perception quality.It will use the scientific research methods and theory to build the research model to analyze the indexs objective which reflect the enterprise degree of satisfaction at present time. Also it may try to improve enterprise satisfaction and put forward the effective feasible scheme to construct the harmonious investment environment .【Keyward】Enterprise satisfaction;Enterprise satisfaction model;Guangzhou Development District.目 录 TOC \o 1-3 \h \z \u HYPERLINK \l _Toc227728183 第一章 导 论 PAGEREF _Toc227728183 \h 6 HYPERLINK \l _Toc227728184 一、研究的背景与意义 PAGEREF _Toc227728184 \h 6 HYPERLINK \l _Toc227728185 （一）研究背景 PAGEREF _Toc227728185 \h 6 HYPERLINK \l _Toc227728186 （二）研究意义 PAGEREF _Toc227728186 \h 6 HYPERLINK \l _Toc227728187 二、理论依据 PAGEREF _Toc227728187 \h 7 HYPERLINK \l _Toc227728188 （一）企业的七大关系 PAGEREF _Toc227728188 \h 8 HYPERLINK \