跟着麦肯锡做咨：企业家商业计划培训教程.pptVIP

020607MVA1_ZXK_265_V5 * A value-based pricing apporach leads to market price of ~ DM 2.5 m compared to Cienas total cost of less than DM 10,000 020607MVA1_ZXK_265_V5 * 020607MVA1_ZXK_265_V5 * Each development step adds more content to the business plan 020607MVA1_ZXK_265_V5 * Strategy is an important topic in all phases of a venture 020607MVA1_ZXK_265_V5 * Necessary activities, functions, and resources are discussed in the business system section 020607MVA1_ZXK_265_V5 * One way to describe the business system is to clarify what parts of the value chain are covered by the venture 020607MVA1_ZXK_265_V5 * The business model section has to describe the different sources of revenues 020607MVA1_ZXK_265_V5 * The implementation plan section describes the business development roadmap 020607MVA1_ZXK_265_V5 * Investor questions on next steps, important milestones, and investment planning are addressed by the implementation plan 020607MVA1_ZXK_265_V5 * A realistic and detailed five-year plan will increase credibility among investors and business partners 020607MVA1_ZXK_265_V5 * The implementation plan describes the most important activities and milestones for the development of the business 020607MVA1_ZXK_265_V5 * The financing section derives the timing and the necessary funding amount for the ventures financing rounds 020607MVA1_ZXK_265_V5 * The financial planning section answers questions on future income, cash flows and financing needs 020607MVA1_ZXK_265_V5 * The liquidity calculation, profit and loss statement, and balance sheet answer various financial questions 020607MVA1_ZXK_265_V5 * A liquidity calculation records the amount of available means of payment, while the income statement lists profits and losses 020607MVA1_ZXK_265_V5 * The asset side of the balance sheet lists the allocation of resources in the asset base, the liabilities side lists the sources of these funds 020607MVA1_ZXK_265_V5 * If the financial plan of a start-up company differs from the industry a