谷歌无意开设实体零售店.docVIP

Apples done it. Microsofts doing it. And now Samsungs doing it too. But Google -- at least according to Android head Andy Rubin -- has no plans to open up its own shops.苹果（Apple）有专卖店。微软（Microsoft）也有。现在连三星（Samsung）也加入了这个行列。不过，谷歌（Google）目前暂时没有开店的计划，至少Android业务负责人安迪?鲁宾是这样说的。 Rubin addressed recent rumors that Google (GOOG) is looking into opening HYPERLINK /en/retailretail stores at this weeks HYPERLINK /en/MobileMobile World Congress in Barcelona, telling a small group of journalists that the company has no plans to jump onto the brick and HYPERLINK /en/mortarmortar retail bandwagon. You dont have to go into the store and feel it anymore, he said about the purchasing process for consumer handsets. As for Googles HYPERLINK /en/NexusNexus line of products, Rubin said the program isnt far enough along to HYPERLINK /en/necessitatenecessitate a retail HYPERLINK /en/presencepresence.此前有消息称，谷歌正考虑开设实体零售店，不过，鲁宾在巴塞罗那移动世界大会（HYPERLINK /en/MobileMobile World Congress in Barcelona）上驳斥了这个传闻。他告诉一小群记者，谷歌“没有计划”进军传统零售领域。鲁宾在谈到消费手机的购买过程时表示：“消费者没必要再去商店体验产品。”至于谷歌的HYPERLINK /en/NexusNexus系列产品，鲁宾称该项目不“足以”构成谷歌开设实体零售店的理由。 Some have speculated that physical stores could help consumers experience Google-made products first-hand, much like Apples (AAPL) HYPERLINK /en/retailretail stores helped turbocharge its HYPERLINK /en/epicepicturnaround. We believe having local HYPERLINK /en/presencepresence will undoubtedly help Google in building its hardware business where it can showcase its HYPERLINK /en/expandingexpanding product line including Chromebooks,HYPERLINK /en/NexusNexus and Motorola smartphones and tablets, Google TV, and Google Glass, Sterne Agee analyst Shaw Wu wrote in a recent report. Not to mention, it will help build HYPERLINK /en/brandbrand and customer HYPERLINK /en/loyaltyloyalty.有人猜测，实体店可以帮助消费者亲身体验谷歌制造的产品，就像苹果的零售店促成该公司逆转局势、大获成功一样。“我们相信，开设实体店无疑有助于谷歌打造自身硬件业务。同时，它也可以借此展示其不断扩展的产品线，包括Chromebooks、HYPERLINK /en/NexusNexus、摩托罗拉（Motorola）智能手机和平板电脑、谷歌电视、谷歌眼镜等，”投资银行Sterne Agee分析师吴肖最近在报告中写道。更不必