民营企业提升其营销竞争力相应措施.docVIP

PAGE II PAGE I摘要改革开放以来，我国民营经济得到飞速的发展，但仍存在许多问题。当前民营企业的生存与发展的关键是如何提高竞争力的问题。民营企业要想在日益激烈的竞争中保持优势就必须提高自身竞争力，尤其是营销竞争力。本文分析了营销竞争力在企业中的作用和地位，通过对我国民营企业目前经营现状进行分析，就民营企业如何从自身特点出发，根据其经营环境的变化情况，发掘自身的比较优势，提出了提升其营销竞争力的相应措施。关键词：民营企业；竞争力；营销竞争力；提升途径AbstractSince the reform and opening up, Chinas private economic got rapid development, but still has many problems. The private enterprises survival and development is the key to how to improve the competitiveness of the problem. The private enterprise to in the increasingly fierce competition keep advantage will have to improve their competitiveness, especially marketing competitiveness. This paper analyzes the marketing competitiveness in the enterprise of the function and the position, through Chinas private enterprise at present to business situation analysis, how private enterprise from their own characteristics, according to the change of business environment, explore its comparative advantage, this paper puts forward the marketing competitiveness of ascension corresponding measures.Key words: private enterprise，competitiveness，Marketing competitiveness，Promoting Ways目 录 TOC \o 1-3 \h \z HYPERLINK \l _Toc356743156 摘要 PAGEREF _Toc356743156 \h I HYPERLINK \l _Toc356743157 Abstract PAGEREF _Toc356743157 \h II HYPERLINK \l _Toc356743158 引言 PAGEREF _Toc356743158 \h 1 HYPERLINK \l _Toc356743159 一、民营企业营销竞争力的基本内涵 PAGEREF _Toc356743159 \h 1 HYPERLINK \l _Toc356743160 （一）民营经济与民营企业的概念 PAGEREF _Toc356743160 \h 1 HYPERLINK \l _Toc356743161 （二）营销竞争力的基本内涵 PAGEREF _Toc356743161 \h 1 HYPERLINK \l _Toc356743162 （二）提升我国民营企业营销竞争力的意义 PAGEREF _Toc356743162 \h 2 HYPERLINK \l _Toc356743163 三、我国民营企业存在和面临的问题 PAGEREF _Toc356743163 \h 3 HYPERLINK \l _Toc356743164 （一）民营企业营销管理水平低 PAGEREF _Toc356743164 \h 3 HYPERLINK \l _Toc356743165 （二）民营企业产品的技术档次低，创新能力有限 PAGEREF _Toc356743165 \h 3 HYPERLINK \l _Toc356743166 （四）民营企业的营销观念落后 PAGEREF _Toc356743166 \h 4 HYPERLINK \l _Toc356743167 四、提升民营企业营销竞争力的途径 PAGEREF _Toc356743167 \h 5 HYPERLINK \l _Toc356743168