消费者行为与市场营销战-法学外文文献及译文.docVIP

本科毕业论文 外文文献及译文 文献、资料题目：Consumer Behavior and Marketing Strategy 文献、资料来源：Machine Press,2007.7(10th) 文献、资料发表（出版）日期：2007.7.10 院 （部）：法政学院 专 业： 法学 班 级： 法学111 姓 名： xx 学 号： 2011131023 指导教师： xx 翻译日期： 2015.6.20外文文献： Consumer Behavior and Marketing Strategy The field of consumer behavior is the study of individuals, groups, or organizations and processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society. This is a broader view of