凤凰卫视文宣幻灯片.pptVIP

Phoenix SatelliteTelevision Part A The growing of PTV. Part B The news philosophy and Chairman of the board Executive Chairman Liu Changle. Part C The programs of PTV. The Overall Introduction The Ownership Structure of PTV Reviewing the development process of PTV When Liu Changle the first time said to the stratum of managers in 1996, he proposed the development goal that it was to achieve the financial balance and making itself to be of the most important influence Chinese TV except CCTV in the first three years,though PTV was no more than 110 people at that time. During the past thirteen years,PTV have produced many star hosts,found its own profit model,gained its discourse space(话语空间),and showed its vitality in Chinese media.With the tolerance of government to mass media improving,PTV is building its self-upgrading mechanism to satisfy the audiences’ demand for standard program. PTV Business Performance In 2007 Keep on Breaking Siege At the start of PTV,the mangers from USA held the philosophy of mass media programs was entertainment, entertainment and entertainment.While in 1997, the Death of Deng Xiaoping, Hong Kong‘s Return,and Jiang Zemin’s U.S Visit,PTV didn’t bear this situation any more. At the same time,they learned the failure lesson from Star TV,which always offensed the baseline of government.As Liu Changle said,the key factor of PTV’s success was to make a balance between the tolerence of government and the audiences’ demand for the high quality of programs. In the start of Phoenix Infonews channel,in fact,PTV suffered some restriction of government,the reason of which was that at that time,government wasn’t so enough open mind to the different sound,and as a private company,PTV had to probe the baseline of the government again and again.But Liu’s estimating to the policy of government in mass media was basic optimism,which was tested right by Chinese Premier Zhu rongji in