新编剑桥商务英语中级课程 bec module 4.pptxVIP

Module 4 Business Topic 4.1 Advertising 4.2 Delegating 4.3 Reading test 1 Discussing 2 1 mailshots 2 TV commercial 3 word of mouth 4 brochures 5 sample 6 newspaper adverts 7 banners 8 spam 3 Discussing the disadvantages and advantages 4 Advertising on the web Listening and answer the questions. 5 Listening and answer the questions. A A B A C 6 Presentation Ask students to give a short presentation. Reading: Advertising standards 1 P66 Do you think it’s important to control Adverts? 2 Reading Answer the questions. 3 E C D B A 3 1 Case study 1; 2 Case study 3; 3 Case study 3; 4 Case study 2; 5Case study 1; 6 Case study 2; 7 Case study 1. 4 1 could 2 needn’t 3 should 4 must 5 should 6 couldn’t 7 mustn’t 6 Do the exercise. 8 Reading 4.2 Delegating 2 1-4 A E C D 5-7 G F B 3 P 58 4 A 3 B 4 C 4 D 5 E 7 F 7 G 3 H 2 I 5 J 6 K 4 L 4 Writing P 60 4.3 Reading test 1-5 ABDCB 6-10 ADCBD 11-15 BAACD 补充练习Sentence Translation 1.我们还是可以赶上最后期限的 We’ll still be able to meet the deadline. 2如果一方不履行合同协议，另一方则有权终止合同。 If one side fails to observe the contract,the other side is entitled to cancel it. 3.运费有谁来负责呢？ Whose responsibility are the shipment charges? 4考虑到在缺乏经验的情况下，他们的工作已算是做得相当不错了。 Given that they’re inexperienced,they’ve done a good job. Given the government’s record on unemployment,their chances of winning the election look poor. 今天我们安排一下会议细节。这次会议定在9月份的第三周，为期三天。会议将讨论新产品在全国投放事宜，到那时三分之一的人员将忙于此事。我们回去安排一下工作，能否参加请尽快答复。请跟我的秘书把细节落实下来，按三天预算，代表住宿尽可能限制在200英镑以内。 Today we will fix the details for our three-day conference,which is set for the third week of September.During the conference,we will dicide issues concerning the national launch of the product.By that time,two thirds of the staff will be involved.Please make arrangements after you go back and get back to us as soon as possible.I will leave you with my secretary to sort out the details.We’re working t