青野生态茶园计划书3.docVIP

青野生态茶园有限公司 创业计划书 团队名称：心越创业团队 申报院系：管理学院 目录 第一章 公司概述 一、公司描述························· 二、公司产品························· 三、企业精神························· 四、目标策略························· 第二章 公司背景和条件分析 创业背景简单描述·························· 2.1.1 市场供需描述························· 2.1.2 公司选址分析························· 二、地方条件背景····························· 2.2.1 原料产地——歙县简介·················· 2.2.2产品原料······························ 2.2.3 政府政策分析·························· 第三章 产品 一、产品介绍································· 二、产品优势································· 3.2.1 产品本身优势························ 3.2.2 研究与开发·························· 3.2.3 技术优势···························· 第四章 市场分析 一、白茶、黄山毛峰市场分析················ 4.1.1 饮品市场分析························ 4.1.2 产业分析···························· 第五章 可行性分析 一、大供应商模式的可行性分析··············· 5.1.1和农户合作··························· 二、自建产业基地可行性方案··············· 5.2.1 目的及意义·························· 5.2.2 实施可行性·························· 5.2.3 实施进程分析························ 5.2.4 风险及对策·························· 第六章 公司战略 一、 公司的初期目标·················· 二、 公司中期目标···················· 三、 公司长期目标···················· 第七章 公司管理机制 一、公司运作模式······················· 二、部门组织结构························· 三、人力资源管理························· 四、农户管理体制························· 五、专家管理体制························· 第八章 市场营销 一、营销策略····························· 8.1.1 白茶、黄山毛峰供应商··········· 8.1.2 白茶品牌茶营销············· 二、特色茶营销··························· 8.2.1 白茶特色茶营销·················· 8.2.2顶级毛峰及绿茶营销·············· 三、营销网络···························· 第九章 财务管理 一、资金需求预测与财务预算 二、 三、 四、 五、 第十章 建设规划 一、茶庄建设···························· 10.1.1 公司+农户模式·················· 二、生产经营计划························ 第十一章 竞争分析 一、竞争现状·························· 11.1.1 茶叶市场竞争现状············ 11.1.2 白茶市场竞争现状············· 11.1.3 黄山毛峰及绿茶市场分析········ 二、竞争优势分析························ 11.2.1 茶饮品优势···················· 11.2.2 黄山白茶优势·················· 11.2.3