欠发达地区省级电视新闻节目发展问题与策略分析——以甘肃省为例-analysis on the problems and strategies of the development of provincial tv news programs in underdeveloped regions - a case study of gansu province.docxVIP

国防科学技术大学研究生院公共管理硕士 国防科学技术大学研究生院公共管理硕士(MPA)学位论文 第 第 i 页 摘 要 电视业作为中国目前最具影响力的大众传媒，其近 30 年来的迅速发展有目共 睹，但在辉煌的背后也潜在着不少隐忧。随着中国社会由计划经济向市场经济的 转轨，电视传媒在体制转型、传播定位、经营改革等方面都面临着诸多严峻的挑 战，东西部电视媒体在实力和传播影响力上的差距日益扩大。身处中央台和城市 地方台夹缝中，面对发达地区媒体强大市场竞争压力的欠发达地区省级电视媒体 如何在改革中找到适合自身地位的传播定位方向，以实现发展的新突破，是一个 值得媒体从业人员认真思考的问题。 本论文从上述问题出发，主要进行了三项工作: 1.以兰州地区电视媒体的市场竞争现状为样本进行分析，挖掘地方城市电视台 “民生新闻”的崛起对我国电视新闻改革的启示意义，以及这两者对省级电视媒 体新闻传播定位的压力与启示。 2.通过对甘肃省市部分媒体业内人士、传播学者和公共管理学者的访谈，从公 共管理的视角出发，找出经济欠发达地区省级电视媒体的代表目前所面临的发展 困境。并从转变政府管理理论、改革政府管理机制和引进先进管理方法等方面， 探索解决经济欠发达地区省级电视媒体新闻节目创新发展的方法。 3.通过案例分析，对解决欠发达地区省级新闻节目发展困境的对策进行验证。 主题词：欠发达地区 省级电视媒体 新闻节目 政府管制 管理机制 第 第 ii 页 Abstract TV industry is one of the most influential mass media in China nowadays. There have been potential problems though it has taken significant development within the recent 30 years. With China’s giant switch from the Planned Economy into the Market Economy, the gap between the Eastern TV media and Western ones in strength and communicative influence kept enlarging. It is worthwhile for media practitioners to consider the question on how do Province-level TV media in underdeveloped areas find out a proper communication position in order to break through the barriers when facing with the pressure coming from developed areas and being stuck in the cracks between CCTV and local TV. Based on the above issues, this article carries three main aspects as follows. 1. It unearths the influence of the spring-up of livelihood news in local TV on the TV news revolution by analyzing the present situation of market competition of TV media in Lanzhou City. 2. It tries to find out the difficulties that province-level TV media in underdeveloped areas are facing by interviewing insiders, communication experts and public administrators from the angle of public administration. It searches into ways to solve the above problems concerning turning government administration theory, changing government administrative mechanism and introducing advanced management methods. 3. It