色彩在食品包装中的应用分析-application analysis of color in food packaging.docxVIP

目录第一章绪论..........................................................................................................................................11.1课题研究的动机...................................................................................................................11.2课题研究的必要性..............................................................................................................11.2.1色彩与品牌竞争的关系.........................................................................................21.2.2色彩与消费心理的关系.........................................................................................21.3课题研究的主要内容和方法.............................................................................................31.3.1研究内容...................................................................................................................31.3.2研究方法...................................................................................................................3第二章食品包装中色彩的功能与特性..........................................................................................42.1食品包装中色彩的功能......................................................................................................42.1.1显示不同产品品种、种类区分............................................................................42.1.2显示不同民族、地域特色.....................................................................................52.1.3吸引消费者视线......................................................................................................72.2食品包装中色彩的特性......................................................................................................82.2.1包装色彩的诱目性..................................................................................................82.2.2包装色彩的可识别性..............................................................................................92.2.3包装色彩的情感象征性.........................................................................................92.2.4包装色彩的味觉联想性.............................................