商业连锁企业店址选择模型分析——基于商圈理论视角的探讨-analysis on the model of shop location selection for commercial chain enterprises - based on the perspective of business circle theory.docx

fiercecompetingmarketswithconvenienttrafficsystem.Whentherangeofthetradingareasexpandsoutofthiscriterion,thenew-arrivedcompetitorscouldsetuptheirbusinesscentersattheapexesoftheoriginaltradingareas.Andthen,asaresult,theoriginaltradingareawillbecutapartandreduced.Iftherangeofthetradingareaissmallerthanthiscriterion,thebusinesscenterscompetefiercelyandeachofthemgetsnarrowprofitspaces.Thereforethiskindofstationcan’texistforalongtime.2,Inthispaper,quantitycommercialenterprisesitemodelissetupbasedonthetheoryofcommercialtradingarea.Thecommercialenterprisesshouldbesitedinequilateraltrianglelayoutwithitsedgelength23timesofthethresholdradius.Thiskindoflayoutisthemostefficientonewhichcanprovidethebiggestmarketwithnocompetitorsintrudingpromisingly.Thecommercialenterprisescouldevaluatetheirowncompetitiveenvironmentwiththiscriterion.3.Howtheothercircumstanceconditions,suchasthelevelofmarketconsumptionandtransportfactors,canaffecttheefficienttradingarealayoutsandthetheoreticalrevenueofeachenterpriseundertheefficientlayoutarediscussedinthisarticle.Thetrafficconditionisoneofthemostimportantonewhichcaninfluenceboththeshapeoftradingareaandthelocation.Whenthetrafficcostsomuchthattherangeoftradingareaissmallerthanthethresholdarea,thebusinesstradercan’tsetupmarketingcenteronthespot,and,therefore,thetradershouldmakeacircuittoselltheirmerchants.Whenthemarketingareaisbiggerthanthethresholdareaanditsradiusisshorterthantwotimesofthethresholdradius,thetradingareaiscircle,andthereareblankspacesamongeverythreetradingareas.Oneconditionthatequilateralhexagontradingareaneedsisthelowcostoftrafficsystem.Thetradingcircleofabusinesscentershrinksasthelevelofconsumptioniselevatedequally,and,asaresult,thebazaarsstandbristlyandshoppingismoreconvenientinthedowntown.Also,theshapeoftradingareawillbechangediftheconsumptionlevelisdisproportionate.Keywords:location;tradingarea;businesscenter学位论文独创性声明本人郑重声明：1、坚持以“求实、创新”的科学精神从事研究工作。2、本论文是我个人在导师指导下进行的研究工作和取得的研究成果。3、本论文中除引文外，所有实验、数据和有关材料均是真实的。4、本论文中除引文和致谢的内容外，不包含其他人