水电施工企业wj公司发展“非水电”的战略转型分析-analysis on the strategic transformation of hydropower construction enterprise wj companys development of.docxVIP

ABSTRACTWiththearrivalof“post-hydropowerera”,toconsiderthefuturesurvivalanddevelopmentofhydropowerconstructionenterprises,developmentof“non-hydropower”markettransformationstrategyisboundtotheobjectivenatureandhistory,whichisthemarket-oriented.Transformationstrategyisbasedonexpertiseofenterpriseandanalysisofthemarketenvironment,whichincludestochangeatthestrategicbusinesslevel,toachievethenewdevelopmentbytransformationattheircorebusinessandspecialexpertise,toshapeanewdevelopmentspacefromasinglehydropowerconstructionbusinessintoamajorexpansionofnon-hydropowerconstructionmarket,andcontinuallytoconsolidatethedomesticmarketandmaintaintheprofessionalcharacteristicsandadvantages.CombinedwiththeWJCorporate’spracticeoftransformationstrategy,thispaperarguesthatthedevelopmentof“non-hydropower”strategictransformationishydropowerconstructionenterprises’discoveryofinnovationvalueofandoverallchangesinofoperationways,bychangingfromtheconstructionofsingledomestichydropowerprojects,theinternationalbusiness,toorganicjointdevelopmentof“non-hydropower”constructionwithotherthreemainforces,withthegoaltoenableenterprisesinthefuturecompetitionmarketcontinuouslytoacquirenewcompetitiveadvantages.Inthispaper,wegivethecauseanalysisframeworkofdeveloping“non-hydropower”strategictransformationofhydropowerconstructionenterprises,proceedinanalysistheinternalandexternalenvironmentofWJCorporate’sdeveloping“non-hydropower”fromthepointofviewofthemotivesofstrategictransformation,obtainthechallengesthetraditionalhydropowermarkets,aswellasopportunitiesandchallengestoaccesstonon-hydropowermarket,andfurthertoacquiretheresourcesandcapacityconstraintsofWJCorporateintheprocessofstrategicrestructuring.Next,thispaperfocusesonstrategieshowWJCorporatetocarryoutstrategictransformation.WetakeChinasHydropowerGroupsintheconstructionoftheBeijing-Shanghaihigh-speedrailwayasanexampleandobtaintheprocessandstepsofstrategictransformationofthe“reconstruction-rebirth-innovation”thatWJCorporatecanlearnfrom.Finally,wegettheimplem