年龄与性别消费心理学ppt课件.pptVIP

消费行为学;第一节性别与消费行为;For a man, slight problems may begin when the shop does not have what he wants. In that case the salesman tries to sell the customer something else - he offers the nearest to the article required. Good salesman brings out such a substitute with skill: I know this jacket is not the style you want, sir, but would you like to try it for size. It happens to be the colour you mentioned. Few men have patience with this treatment, and the usual response is: This is the right colour and may be the right size, but I should be wasting my time and yours by trying it on.;For a woman, buy