可口可乐公司会议模板之如何重新选择公司成长方向（七星级推荐）.pptVIP

Re-Defining Direction The Story of the Manifesto for Growth In The Coca-Cola Company From Richard’s Class Most time spent with the employer brand daily Ability to make a difference turns people on +learning+fun If you want to be a comedian don’t tell people you are funny… Got to have people on your side HR becoming more commercial and strategic Need to know what kind of people you need-engagement survey Increasing realization that engagement counts Lessons Learned in the Process -Direction is a core element for employer’s brand -Look at your problems before your stock gets the hit -All answers are inside the organization -Communicate back, direction, progress -Involve associates in designing the vision, strategic paths and values -Reevaluate periodically -Involve EA -Everything communicates/Integrate -Don’t bind employees -Brand HR first The Trigger The Trigger - Lesson Look at your potential problems before your stock gets hit Hint: The Stock has its story to the associates The Questioning Looking in the Mirror The Questioning - Lessons -All answers are inside the organization -Communicate back Hints: -Be ready to hear the truths -Look for the honorable truths, too -Be true The Direction Our Manifesto for Growth Integration and consistency Aligned Global Teams Does it Work ? From 39 to 58 in less than 3 years… Where does this leave HR ? HR Assumptions Motivated associates are critical to commercial success High turnover has a negative impact on results High engagement increases corporate reputation Employee opinions drive behaviors that impact results Brand HR First Talk business language (volume, profit, share) Demonstrate HR impact on business results Develop the HR value proposition Be a challenger Divisions with more favorable employee opinions have a higher share Divisions with lower people turnover have a higher share of category sales May 2007 PEOPLE 32% of world population DIVERSITY all religions COUNTRIES 43 countries Vlad Bo