海尔的网络营销.docVIP

目 录 1 引言…………………………………………………………………………………1 2 海尔的营销现状……………………………………………………………………1 2.1 海尔的销售形势…………………………………………………………………1 2.2 海尔的销售目标…………………………………………………………………1 3 什么是网络营销……………………………………………………………………1 3.1 网络营销的定义…………………………………………………………………2 3.2 网络营销的种类…………………………………………………………………2 3.3 网络营销与传统营销的区别……………………………………………………2 4 海尔的网络营销……………………………………………………………………3 4.1 海尔为什么要选择网络营销……………………………………………………3 4.2 海尔的网络营销…………………………………………………………………3 4.2.1 海尔网络营销的种类…………………………………………………………3 4.2.2 海尔网站的建立………………………………………………………………3 4.2.3 海尔的网络商城………………………………………………………………4 4.2.4 海尔网络营销的特点…………………………………………………………4 4.3 海尔网络营销的利与弊…………………………………………………………5 结论……………………………………………………………………………………6 参考文献………………………………………………………………………………7 学年论文中文摘要 随着信息技术革命的深入，互联网的不断发展，网络营销也在这一时代应运而生。网络营销以现代电子技术和通信技术的应用与发展为基础，对企业改变销售环境、提高产品竞争力、扩大销售渠道和市场占有率等方面发挥着越来越重要的作用。在如今这网络时代，企业要想更好的生存，不能仅仅依靠传统营销方式，必须要走上网络营销的道路。 海尔集团是国内白色家电的龙头企业，它准确的把握契机，分析各种利弊，通过多样的网络营销方式，如海尔网络商城，以及在先进物流体系的支撑下，海尔在网络营销方面取得了很大的成功。本文对海尔网络营销进行阐述和分析，希望其他企业能从海尔网络营销的成功中得到借鉴。 关键词 网络营销，海尔集团，网络商城，物流体系 学年论文外文摘要 Title Simply analysis Haiers network marketing Abstract With the revolution in information technology, the continuous development of the Internet, network marketing in this era. Network marketing to modern electronic technology and communication technology development and application of enterprise change environment, improving competitiveness of products sales and expand market share sales channels and plays an increasingly important role. Now in the network era, the enterprise wants to survive better capture, cannot just rely on the traditional marketing way, must on the road network marketing. Haier group is a leading enterprise of domestic household, accurate grasp of opportunity, advantages and disadvantages, and through the analysis of various ways, such as the network marketing network, as well as in the mall features advanced logistics system, the haier in network marketing have made great success. Based on the network marketing, haier, hope and other