万科南京黄家圩项目经济评价分析-economic evaluation and analysis of vanke nanjing huangjiawei project.docxVIP

万科南京黄家圩项目经济评价研究摘要房地产项目经济评价是项目可行性研究的重要组成部分。近年来，由于我国房地产出现市场过热、房价过高等现象，国家已经加大了房地产调控力度，房地产市场的发展已逐步趋向理性化。因此，房地产投资者只有通过对项目的市场环境、盈利能力、财务生存能力等多方面进行客观评价，才能更好地把握项目的核心，提高项目的经济和社会效益。本文系统总结和回顾了房地产项目可行性研究及经济评价的相关理论和研究方法，在此基础上形成了房地产项目经济评价方法；并运用该方法以万科南京黄家圩项目为研究对象，对项目的市场环境、项目定位、盈利能力、财务平衡和不确定性等方面进行了实证分析。研究结果显示，万科南京黄家圩项目拥有良好的市场前景和较强的获利能力，项目总体可行。同时，建议在项目实施过程中从市场研判、过程监督、品牌推广和信息沟通等方面加强控制，以确保项目的顺利运作，实现预期收益。关键词：项目管理；房地产；可行性研究；经济评价EconomicEvaluationofVankeNanjingHuangJiaweiProjectAbstractTheeconomicevaluationofarealestateprojectplaysasignificantroleinfeasibilitystudy.Inrecentyears,duetotheemergenceofphenomenasuchasoverheatedmarketandhighhomepriceinrealestatesector,thegovernmenthasincreaseditsregulationandcontrol,whichgraduallyguidetherealestatemarkettodevelopinarationalway.Therefore,onlybymakingamany-sidedobjectiveevaluationoftheprojectinaspectssuchasmarketingenvironment,earningpowerandfinancialviabilitycanrealestateinvestorshaveabettercontroloverthecoreoftheprojectandtherebyimproveitseconomicandsocialbenefits.Thisthesispresentsasystematicsummaryofandalookbackattheresearchesonthefeasibilitystudyofrealestateprojectsandtherelativetheoriesandresearchmethodsoftheeconomicevaluation,uponwhichitformstheeconomicevaluationmethodsofrealestateprojects.ItalsotakesVankeNanjingHuangJiaweiprojectasresearchobjecttoconductanempiricalstudyofthemarketingenvironment,projectorientation,earningpower,financialbalanceanduncertaintyoftheproject.ThestudyshowsthatVankeNanjingHuangJiaweiprojectpossessesafavorablemarketprospectaswellasarelativelystrongearningpower,andthattheprojectisfeasibleasawhole.Meanwhile,itsuggeststhatastrongercontrolovermarketingjudgments,processsupervision,brandpromotionandinformationexchangesintheimplementoftheprojectbecarriedouttomaketheprojectgoingsmoothlyandachievetheprospectiveearnings.Keywords：projectmanagement,realestate,feasibilitystudy,economicevaluation目录1绪论.........................................................................................................11.1研究背景与意义..............