乌审旗城市品牌营销战略分析-analysis of city brand marketing strategy in wushen banner.docxVIP

objectivesgreenwushen.Inordertoensuregreenwushenthesmoothimplementationofbrandmarketingstrategy,marketingcountermeasuresmustbetakentocreateafavorableenvironmentforventurecapital,tocarryoutthefinecharacteristicsoftourism,tobuildlivablecitylivingenvironmentandtovigorouslypromotegreenwushenofthisbrand,andtoprovidesoundsystemsandpolicies,theestablishmentofspecializedurbanbrandmarketingagency,tocultivateaprofessionalcitybrandmarketingpersonnelandothersecuritymeasures.Keywords:WushenqiCitybrandmarketingstrategysystemMarketingCountermeasuressafeguards目录第一章绪论............................................................11.1研究背景...........................................................11.2研究的目的与意义...................................................21.3城市品牌营销研究综述...............................................31.3.1国外关于城市品牌营销的研究....................................31.3.2国内关于城市品牌营销的研究....................................51.3.3简要评述......................................................61.4研究的主要内容.....................................................61.5研究方法...........................................................71.5.1文献整理分析法................................................71.5.2专家访谈法....................................................71.5.3SWOT分析法7第二章理论基础.......................................................82.1城市营销理论.......................................................82.1.1城市营销的概念................................................82.1.2城市营销的构成要素............................................82.1.3城市营销环境分析理论..........................................82.2城市品牌营销理论...................................................92.2.1城市品牌的概念................................................92.2.2城市品牌定位.................................................102.2.3城市产品.....................................................102.3营销战略理论......................................................102.3.1市场细分.....................................................102.3.2目标市场选择.................................................112.