世界地质公园游客行为研究——以云台山旅游区为例-research on tourists behavior in world geopark - a case study of yuntaishan tourist area.docx

Research伽Visitor’s Research伽Visitor’s behaVior of the W|orld Geological Park ——A Case Study of theⅥln Tai Mountain Abstract Tburism has become one of the newly—eme蟛ng industries nowadays，which are deVeloping f．astest and haVe mOst deVelOping potential．1n particular，it takes up an impotant position in the existence and deVelopment of the Geolo酉cal Park．hl recent years，the tourism of the YunTai Mountain has deVeloped Vigorously狮d also has cenain scale，howeverwith the rapid deVelopment of tourism，the infhstructure quality，the tours seⅣice quality’the tour service price锄d the Value Of tOur resOurces etc．which influenced the Visitor．s satisfaction seriously and ulteriorly innuenced the healthy deVelopment of the、mn 1’ai Mountain．Consequentlyit is锄urgent subject t0 conduct research． Firstly， this paper 舀Ves an oVen，iew on the tourists’ decisioil-making behavior、timespacc behavior and tourists’satisfaction，卸d then explains the basic theories abOut tourists’behaVior’Based on the诧search in related theories the paper builds a sct of estimate system about tourists’satisf犯tion，which aims at the the inffastnl咖re quality，the tours seⅣice quality，the tour service price 锄d the Value of tour rcsources etc．This paper ca丌ies 0ut a numbef of questionnaires in relation tO questiOn such as tOurism market、 toufists’social attribute、 the tOurists’ decision-making behaVior、time-space behaVior and tourists’satisf犯tion，and it adopts the fo¨owing statistical methods such as the cross tab锄alysis、factor component analysis 0f fiVe—scale teSt、the fuzzy appraisal and the regfession锄alysis and so on． The research results indicate that：the tourists 0f the Yuntai Mountain mainly come f如m this proVinces that Henan、Hebei、ShandOng、Shanxi and s0 0n；the tOurists that the age be帆een 18·44 years holds the biggest proponion；the伊aduate and specialist tOurists hold the biggest scale；，the tourists that the occupation is C0mpany personnel Ⅱ account account for 36．1 percent；the tourists whO’s month income is pl