The Innovation of Business English Teaching under the Multimedia Environment 英语专业(毕业论文).docVIP

PAGE PAGE 10 The Innovation of Business English Teaching under the Multimedia Environment Abstract: There are many different between business English teaching and general English teaching .Moreover, with economic reforming and global integration quickening, business English teaching draws the attention of more and more high college and it is popular in the student groups. This thesis will analyze the present status of the innovation of business English teaching by the modern multimedia teaching assisted , from the perspective of multimedia discusses the new mode of business English teaching. Key words: Business English; Multimedia; Educational reform 摘 要：商务英语教学与普通英语教学有着许多的不同。随着我国对内改革，对外开放的不断深入，全球经济一体化进程的不断加快，商务英语教学越来越受到高校的重视以及学生的欢迎。本文分析了在现代多媒体教学手段的辅助下的商务英语教学的革新，从多媒体视角探讨了商务英语教学的新模式。 1 The teaching present situation of business English The aim of business English is to adapt to the language requirements of the life in the workplace , it content involves all aspects of the business activities. Business English courses are not simply helpful on the improvement of students English level and ability, and it is more to teach the students a western business management concept, work psychology, even how to deal with foreigners, how to work with them and some working methods, as well as their living habits, to an extent that it was included in the concept of culture. Business English, as an important part of higher education, its characteristic is to cultivate applied composite talents, and it aims to cultivate talents who are in a solid grasp of basic English knowledge, and can be combined with business background, competent in all kinds of enterprises , engaged in business translation, service, management and working to develop morally, intellectually and physically ,they are applied special talents. It can be seen from the business English teaching purpose, it belongs to a kind of practical English, itself has a unique purpose and applied. However, with such