文化城市的新媒介视觉建构——以新浪网站“城市频道”为分析对象-visual construction of new media in cultural cities - taking.docxVIP

PAGE PAGE IV The new media visuoconstructional of the Cultural City Abstract The new media visuoconstructional of the Cultural City Base on City Channel of Sina website Abstract The subject with the research object of Sina City Channel Pictures, is trying to interpret the urban imagination space in terms of urban visual culture. It respectively studies the pictures from the external image, the consumption world and the human spirit of the city to elaborate on the expression meaning behind each picture. The essay also lists the microblogging images separately as a supplementary study to make a deeper interpretation in the city vision presentation in the new media world. The essay is divided into four chapters in addition to the introduction and conclusion sections. The first part is the analysis of the media development background and the overall introduction of the study objects. First, it touches upon the visual representation of the status quo of the city in the sequence of traditional media to modern one. Next, it introduces the research object-Sina city channel-simply from two aspects, that is, the characteristics of image production and the set of the three platform subject. The second part focusing on the culture, from a cultural point of view interpretation of visual Construction of the city is divided into three aspects, namely: shaping the external image, constructing consumer world and mining the human spirit three parts. External image of a city culture explicit is the most direct reflection of the formation of a city like most of the characteristics of the place. Urban culture is closely related to consumer culture; the latter can also be said is a side of the former. Consumption in the city is a normal behavior which is also a way of life and cultural attitudes. Exploring the urban consumer culture can help better understand a city. Every city has its inherent human spirit. Memory, emotion and experience are the embodied carrier. Taping the picture b