陕西皮影图形在文学书籍设计中的创意研究——以《白鹿原》为例-creative research on shaanxi shadow play figure in literary book design - taking.docxVIP

TheCreativeResearchintoShannxiShadowPuppetFiguresinLiteratureBookDesign——TakingBaiLuYuanasanExampleSpecialty：ArtisticDesignName：ZhouYan-yingInstructor：Prof.Fanhai-yanAbstractAwhileago,drivenbythe“crazeofMoYan”,oneshavestartedtopayattentiontothelocalChineseliterature.However,causedbycommercialization,mediaandentertainmenthypes,suchatrendtowardlocalliteraturebecomeshazy.Inordertoanalyzetheabovephenomenon,onepossibleexplanationisthatthemarketshareofthelocalliteratureshrinksasthelocalliteraturebecomesmoreandmorecateringtoneedsofmedia.Moreover,influencedbythenewtrendofaesthetics,thebook-coverdesignofthetraditionalChineseliteraturecannolongermatchthetastesoftheconsumersinthisnewgeneration.Therefore,basedoffthedesigners’aspects,weshouldfocusonexploringtheartofbook-coverdesign,freeingthedistributionandthepropagationofthelocalliteraturesfromrestrictions,andstrengtheningthecompetitiveadvantageofsuperiorlocalliteratures.Localliteratureaswellasfolkcustomandritualareboththeculturalproductswithinitslocality.TheShadowPuppetPlayinShaanxiProvincehasalwaysbeenveneratedasapieceofgemintherealmofthefolkcustomsandrituals.Itsartisticvalue,bothintrinsicallyandextrinsically,hasalsobeenveneratedastheculturalheritageforitsuniqueformofartisticrepresentationandthedesignoftheoutlinefigures.Thisarticle,basedontheelementsoftraditionalfolkart—ShadowPuppetPlayinShaanxiProvince,attemptstoexplore,analysisandsummarizeuniquefeaturesofitsstyles:plainyetstylishlanguage,mildexaggerationandtransformation,figurativemodernization,layeredstructureaswellastheinnermeaningsofitsessentialelements.Thisarticlealsoattemptstofindoutthefeaturesincommonbetweentheexistinglocalarts/customspertainingtotheShaanxiProvinceandtheliterarycreation.Asastartingpoint,weusetheliteraturemasterpiecetheWhiteDeerPlainasvehicletostudytheessenceofShadowPuppetPlayreflectedintheinsertedillustrationinthatbook.Wehopeourstudywillhelpscholarstocomeupwithbreakthroughincreatingartistic,ethnicandlocalliterature.Inthemeantime,wealsohopeourstudywill