现代中国中产女性时尚轨迹探究-research on the fashion track of middle-class women in modern china.docxVIP

汕头大学硕士研究生学位论文 现代中国中产女性时尚轨迹探究 I 摘要 在 20 世纪 70 年代末改革开放大潮的冲击下，中国的社会环境发生了翻天覆地的变化， 中国的社会结构也随之发生改变。90 年代初期逐渐崛起了一批新兴的中间阶层也就是所谓 的现代中国中产阶层。新兴的中产阶层既掌握文化知识，又具备一定的消费能力，他们的 出现带动了现代中国时尚产业的发展，成为现代中国时尚发展的中坚力量。因此，研究现 代中国中产阶层的时尚发展轨迹是研究中国时尚发展的重要依据。 本文在此背景下，针对中产女性，以《时尚》杂志为研究个案，将现代中国中产女性 时尚发展轨迹分为三个阶段，试图找出其背后的发展规律和发展动因。通过逐阶段的整理 和分析，最后得出结论—西方时尚价值体系的影响是中国中产女性时尚发展变迁的主要动 因。中国中产女性时尚发展呈现出一种被动式的、一元化的发展局面。但是，随着中国社 会的进步，中产阶层的日趋成熟，这一局面已经有所转变。中国中产女性时尚正朝着多元 化的发展方向前进，试图化被动为主动，找回时尚的话语权。 关键词：现代中国；时尚；中产女性；西方价值体系；《时尚》 II Abstract Under the impact of the reform and opening up, Chinas social environment has undergone enormous changes, which led to the reformulation of Chinas social structure. Modern Chinese middle class came into being in the early 90s. This new emerging class with higher educational level and considerable spending power drove the development of modern Chinese fashion industry, and is becoming the backbone of the development of modern Chinese fashion. Therefore, the study of modern Chinese middle class fashion development history is an important basis for Chinas fashion study. In this paper, we mainly aim at the female middle class, use Cosmopolitan magazine as a case study, analyze the development of the modern Chinese female fashion in three different phases, and manage to find the hidden driving force of the development. Through the phase-by-phase analysis, we reach the final conclusion that - the value system of the Western fashion is the main reason for the development and changes of the female middle class in China. The development of Chinas middle class women in fashion shows a kind of passive, unified development situation. However, with the progress of Chinese society and the maturation of the middle class, the situation has changed. The fashion of female middle class in china is moving towards to a wide range of development directions, regaining the initiative and taking in charge. Key words: The mordern china; fashion; female middle calss; Western value system; 《Cosmopolitan》