An Analysis of the features of Advertising Language 英语(毕业论文).docVIP

PAGE PAGE 1 An Analysis of the features of Advertising Language 摘要：随着商品经济 HYPERLINK /Economic/ 的 HYPERLINK /fazhan/ 发展,广告已渗透到生活的方方面面。其特殊的单向、延时交流方式，使得它具有独特的语言魅力，广告语言语用学的目的呈现性较强；博大精深的语言文化的活用引起强劲的心理共鸣，同时带动消费者的购买力，实现其语言目的。这篇论文运用相关语用学理论来分析广告语的特点。 Abstract: With the development of commodity economy, the advertisement has been permeated in to every aspects of our daily life. The special single and delayed ways of communication make the advertisement present the specific language glamour. The psychological resonances caused by extensive and profound language culture drive the consumers’ purchasing power, and meanwhile realize its purpose of language. This thesis attempts to use the relevant pragmatic theory to analyze the features of advertising language. Key words: advertising language, purpose, uniqueness, structure 1. Introduction The advertisement is prevalent in our daily life, which is a new and special way for people to know more about the development outside the world. More and more advertising languages are getting more and more popular and become well-known communicative languages because of their classical features and characteristics. However, the time delay of the advertising language decides that it isn’t a method of the transmission of real-time feedback because it doesn’t have vivid characteristics of instant communication. In order to achieve the effects of the cooperation and purpose, the businessmen have no choice but to change communicative ways and methods through the rhetorical and convey the way to achieve purpose processing sales. There is a specific relationship between commodity operators and consumers making advertisements in the language form be fastidious. The charm of the advertising language function of advertising is soul. 2. The features of advertising language 2.1 The purpose of the advertising language The advertising language is changeable in forms. However, no matter what kind of forms commodity operators use, the purpose is to prom