食品企业质量保证项目实施的影响因素分析——基于计划行为理论的研究-analysis on influencing factors of quality assurance project implementation in food enterprises - based on the theory of planned behavior.docxVIP

上海海洋大学硕士学位论文 上海海洋大学硕士学位论文 万方数据 万方数据 Logistic 回归模型，实证分析了企业实施质量保证项目的影响因素，并 且对计划行为理论三要素——获利态度、知觉行为控制和主观规范的 影响进行了深层研究，得出结论：(1) 根据计划行为理论，影响食品企 业实施质量保证项目的因素为“知觉行为控制”和“主观规范”，其中： “知觉行为控制”对企业实施质量保证项目有负向影响，“主观规范”对企 业实施质量保证项目有正向影响，且知觉行为控制比主观规范的影响 作用更大，而 “获利态度”对企业实施该项目并无显著影响。(2) 企业 “自身资源禀赋限制”和企业“内部运作障碍”对企业实施质量保证 项目有负向影响，企业自身资源禀赋限制越大，内部运作的障碍越大， 越不会实施质量保证项目。“外界环境的不确定性”对企业实施质量保 证项目有正向影响，外界环境的不确定性越强，越能促使企业实施质 量保证项目。(3) 外部环境不确定性产生的正向影响强于企业自身资源 禀赋限制的负向影响，企业自身资源禀赋限制的负向影响强于企业内 部运作障碍的负向影响。(4)与利益相关者的关系，企业竞争力和形象， 食品质量保证，战略意识淡薄以及关注度并不能显著影响企业实施质 量保证项目。 最后，提出了本论文的对策建议：（1）给予财政支持，改善企业 资源禀赋条件；（2）兼并重组，优化企业组织结构；（3）加大宣传培 训，提高全体人员对项目的认知；（4）加强文化建设，强化质量保证 战略意识；（5）加强内部管理，优化操作流程，减小内部运作障碍。 II 关键词：质量保证项目，食品企业，计划行为理论 III The Analysis on Influence Factors of Food Enterprises Implement Quality Assurance Programs ——Based on the Theory of Planned Behavior Research ABSTRACT The rising demand of people for food stimulates the development of food industry economy, however, there are many problems being produced while the food industry economy is in great achievements. Food quality and safety incidents occurred which has caused great harm and negative impact on consumers, food, economy, and even the whole society. In order to promote healthy and orderly sustainable development of food industry, food enterprises should implement quality assurance program, ensure each process of food production quality and safety. Quality assurance is to use the method of quality control, apply the specific procedures and necessary testing methods, handling all the hazards in the food processing process, can prevent and reduce foodborne hazards in product process, increase the quality and safety of the final products. The implementation of food quality assurance program can regulate the enterprises’ product behavior, and significantly improve the level of food quality. Food quality assurance system is composed widely, involving different aspects. Main food quality assurance programs such as GMP, SSOP, HACCP and ISO series. Many f