消费成本与消费者民族中心主义对国货购买的影响分析——以中国电脑市场为例-analysis of the influence of consumption cost and consumer ethnocentrism on the purchase of chinese goods - taking chinas computer market as an example.docxVIP

PAGE PAGE VI Abstract The tide of economic globalization already rolled up the world. Along with the development of globalization, many transnational enterprises have entered the market of China. This has posed the serious threat to Chinas national enterprises survival. At present, there are some theory in the academic realm: the transnational enterprise may activate consumers national values to establish the brand superiority, and in the process of entering the national marketing to formulate the corresponding marketing strategy, the aim of these is to enter the international market smooth