网络时代我国企业公共关系新闻优化传播分析-analysis on the optimized dissemination of public relations news in chinas enterprises in the network era.docxVIP

II II Abstract Media plays an extremely important role in the operation of corporate public relations. It directly determines the dissemination of news content and effects of corporate public relations. Along with the advent of the Internet age, it has brought an unprecedented opportunity for the development of journalism and communication in the corporate public relations: More specialized third-party public relations agent, can provide enterprises with comprehensive and standardized PR services. Journalism and communication in the corporate public relations, both in the dissemination of media application and the content, is more maturity and stability. Combined with network can give full play to the audience participation, the spread of news channels broaden corporate public relations and communication effect is growing. However, the media is a double-edged sword, there will be a new challenge in the face of opportunities. After going too far, things will turn around. Enterprise is relying too much on the internet high-speed transmission advantage at present. Although corporate public relations offers a wide range of news material for these enterprises which are in transition. But the vast amounts of information make the audience select useful information need to consume large amounts of time and energy. In addition excessive commercialization reduce credibility of media. Everyone can become the disseminator of information. As network news lack of gatekeepers. Positive information and negative information fill the media environment. More illegal businesses use the internet technology, constantly through promotions, brush post and other means, control the audiences audio-visual. Distortion of information, the audiences trust gradually weakened, and it even appears the rejection of journalism and communication in the corporate public relations. But the fact is that the audience is eager to the brand message can be more real and effective. In addition no strict law c