本科论卡车市场是我国汽车自主品牌建设的突破口.docVIP

PAGE PAGE 16 论卡车市场是我国汽车自主品牌建设的突破口 学生：xxx Talk about that truck market is the breach of independent brand construction of automobile of our country Students’ name: xxx [内容摘要] 现代市场经济从某种意义上说是品牌经济，自主品牌的数量及其竞争能力是一个国家综合经济竞争的体现。汽车行业是我国经济的支柱性产业。拥有足够数量的强有力的自主品牌对中国汽车产业乃至中国经济的发展都有着极其重要的作用。纵观我国汽车市场的品牌状况，合资品牌主导着中国汽车市场，自主品牌在轿车、SUV（运动型多用途车）等领域内存在众多问题，导致了自主品牌地位的下降。而在客车、卡车等领域内自主品牌拥有较大的占有率和竞争力。所以说做大做强卡车市场是发展中国汽车自主品牌的突破口。这样，不仅能带动其他车型自主品牌的发展，更能带动我国整个汽车行业的发展。 [关键词] 自主品牌 合资品牌 [Abstract] Modern market economy is brand economy on some senses .The amount and contest capability of decision-making brand is synthetically economic contest of a country embodiment .The motor vehicle profession is our country economy prop property .Having the powerful and enough decision-making brand is significant to Chinese motor vehicle property and even the China economy development .Take a view at the brand in our motor vehicle marketplace ，cooperative brand dominant Chinese motor vehicle marketplace，the decision-making brands in the car 、SUV（Movement mould multi-use bus ）market have a lot of problem so as to decision-making brand position descent .But the decision-making brands have powerful possession rate and contest force such as truck and so on . Therefore make the truck marketplace powerful is the cut-in point to develop the Chinese motor vehicle decision-making brand . [Keyword] Decision-making brand Cooperative brand 目 录 TOC \o 1-3 \h \z HYPERLINK \l _Toc 一、发展中国汽车自主品牌的意义 PAGEREF _Toc \h 1 HYPERLINK \l _Toc （一）品牌与自主品牌的含义 PAGEREF _Toc \h 1 HYPERLINK \l _Toc （二）发展中国汽车自主品牌的意义 PAGEREF _Toc \h 2 HYPERLINK \l _Toc 二、中国汽车自主品牌的现状 PAGEREF _Toc \h 3 HYPERLINK \l _Toc （一）我国汽车品牌市场的概况 PAGEREF _Toc \h 3 HYPERLINK \l _Toc （二）合资品牌概况 PAGEREF _Toc \h 4 HYPERLINK \l _Toc （三）自主品牌概况 PAGEREF _Toc \h 5 HYPERLINK \l _Toc 三、中国汽车工业自主品牌的未来 PAGEREF _Toc \h 10 HYPERLINK \l _Toc （一）自主品牌开发的突破点在卡车市场 PAGEREF _Toc \h 10 HYPERLINK \l _Toc （二）卡车市场作为突破点的原因 PAGEREF _Toc \h 11 HYPERLINK \l _Toc （三）发展卡车市