毕业论文设计大学生毕业网购行为分析.docVIP

本科毕业设计（论文） - PAGE 51 - 摘 要 随着互联网技术的普及，电子商务已成为我国新兴的商业运营模式。而网上购物作为电子商务中的重要组成部分，正以一个惊人的速度发展着。网上购物打破传统购物中的地域、政治、时间等的限制，同时可以使消费者更便捷地进行购物信息搜集和购买商品。特别是对现代大学生来说，大学生作为一特殊消费群体，接受新生事物能力强，而且他们有大量的可支配闲暇时间，但是可支配时间相对来说比较零散，再者，许多大学新校园都分布在离商务区比较远的地区，这在一定程度上限制了大学生外出消费。而采用网上购物，大学生在自己的寝室可以就可以买到称心如意的商品，网上购物的优势就体现出来。因此网上购物也越来越受大学生们的青睐，大学生们也已然成为网上购物的主力军。 本文以问卷调查为主，访谈、资料调查为辅去了解大学生当前的网上购物现状，并运用统计学方法分析他们网络购物的行为的特征、过程,存在的问题和个人客观因素、外界因素对网购行为的影响；还针对大学生的网络消费行为对网络经销商的经营项目规划、网店形象维护及定价策略和客户关系管理几方面给出了建议；同时还针对大学生网购过程中存在的问题，对大学生网上购物提出几点建议。 【关键词】网络消费 电子商务 网商 Mann-whitney U检验 Spearman等级相关分析  ABSTRACT With the popularity of Internet technology, e-commerce has become Chinas emerging commercial operation mode. Online shopping as the important constituent of e-commerce is developing at an alarming rate. The shopping online break traditional limit of regional, politics, time, and can make consumers more conveniently on information collection and buy goods. Especially in the modern college students, college students as a special consumer groups, they have strong ability to accept new things, and they have a lot of disposable leisure time, but disposable time relatively scattered, moreover, many new university campus is distributed in the region is far away from the business district to the extent that limits the consumer. so college students shopping online, in his bedroom can students can buy gratified flexibly commodity, online shopping advantage is reflected. So shopping online also become more and more the favour of college students, and the students also has become the mainstay of online shopping. This essay mainly through a questionnaire, interviews, data surveys, supplemented by college students to understand the current status of shopping, and use statistical methods to analyze their online shopping behavior characteristics, processes, problems and personal objective factors, external factors on the Net purchase behavior; At the same time, this essay could offer advices to e-co