American Advertising Language 英语专业（毕业论文）.docxVIP

PAGE 1 American Advertising Language Table of ContentsⅠ.Title PageⅡ.ContentsⅢ.Thesis content 1.1 Abstract2 2.1 Introduction3 3.1 Main content 4-19 3.2 Brief Introduction of Advertising4-8 3.2.1 Definition of Advertising4-5 3.2.2 Components of Advertising5-7 3.2.3 Functions of Advertising7-8 3.3 American Advertising 8-9 3.3.1 History of American Advertising8 3.3.2 Classifications of Advertising 8-9 3.4 Advertising Language9-17 3.4.1 Relationship between Ads and Advertising Language9 3.4.2 Features of Advertising Language10-17 Lexical Characteristics10-14 Syntactical Characteristics14-17 4.1 Results18 5.1 Conclusions19Ⅳ.Charts and Figures Fig.1 Definition of Advertising20 Fig.2 Components of Advertising21 Fig.3 Functions of Advertising22 Fig.4 Features of Advertising Language23 Ⅴ.Reference and Citations24 VI.Library24 VII.Internet24 1.1 Abstract In my paper,American advertising language will be discussed and the main content will focus on the analysis of its features.At first,there will be a brief introduction of advertising,including its definition,components and functions.After that the history of American advertising will be presented concisely and the classifications of advertising will be summed up too.Moreover,the following content will put emphasis on analysing the features of advertising language,including lexical characteristics and syntactical characteristics.Finally,there will be a conclusion about the further development and profound influences of advertising language in the future. 2.1 Introduction At the first part of my paper,there is a brief introduction of advertising.How it is defined and the components that make up an advertisement.The functions of advertising are describe too. At the second part,American advertising history is stated concisely at first.The content following it is about the classifications of advertising and the main media that are use