AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS 英语专业（毕业论文）.docxVIP

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AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS 英语专业（毕业论文）.docx

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AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS 英语专业（毕业论文）

AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS Contents Chapter One Introduction Rationale of the study The value of the study Summary Chapter Two Towards Advertising 2.1 What is advertising? 2.2 The history of advertising The functions of advertising and its language? The basic principles of advertising language Chapter Three Lexical Features 3.1 Wide use of nouns in brand names 3.2 Extensive use of monosyllabic and simple words 3.3 Bulk use of compounds 3.4 Coinages Chapter Four Syntactic Features 4.1 Sentence patterns 4.1.1 Statements 4.1.2 Imperative sentences 4.1.3 Interrogative sentences 4.1.4 Exclamatory sentences 4.2 Sentence structures 4.2.1 Ellipsis 4.2.2 Sentence fragments Chapter Five Main Rhetorical Devices 5.1 Simile Metaphor 5.2 Personification 5.3 Pun 5.4 Hyperbole 5.5 Repetition 5.6 Alliteration Chapter Six Conclusion Acknowledgements First and foremost, I would like to avail myself of this opportunity to express my gratitude to my tutor Mr., who offered me enlightening instructions, patient guidance and valuable suggestions, which contributed to the completion of my thesis. I would also like to acknowledge my indebtedness to all the instructors who enlightened me with good ideas and taught me different courses and various skills from which I benefited a great deal. In addition, I am very grateful to all my classmates and friends who have given me generous support and helpful advice in the past four years. Finally, I wish to dedicate this paper to my beloved parents, who always love me and affectionately care for me. Abstract This paper presents an analytical study of the language features of English advertisements at lexical, syntactic and rhetorical levels. In order to conduct a data-driven study, varieties of English advertisements are examined and analyzed. Through a detailed survey of these advertisements advertising language features are summarized and possible reasons given in the light of the meaning and function of lang