城市居民对农贸市场满意度影响因素实证研究.docVIP

城市居民对农贸市场满意度影响因素实证研究 　　摘要： 本文通过对淮安城市居民关于农贸市场满意因素的问卷调研，所得数据运用因子分析、回归分析等方法进行实证分析，研究表明：农贸市场硬件设施因子、商品质量因子、农贸市场服务因子是影响城市居民对农贸市场满意度的重要因素，商品价值因子对农贸市场满意度影响不显著，并由此提出了相关的建议。 　　Abstract： Questionnaire survey is done to the city residents in Huaian about the influencing factors of their satisfaction degree of the agricultural market. The data obtained is analyzed by factor analysis and regression analysis for the empirical analysis. The study indicates that the farmers market hardware factor， quality factor and agricultural products market service factor are the important factors that influence urban r