电子商务chap07中文.pptVIP

Electronic Commerce, Third Edition Chapter 7 The Environment of Electronic Commerce: International Legal, Ethical, and Tax Issues 电子商务环境：国际、法律、道德和税收环境 Learning Objectives学习目标 In this chapter, you will learn about: International electronic commerce 国际电子商务 Laws that govern electronic commerce activities 管理电子商务活动的法律 Ethics issues that arise for companies conducting electronic commerce 开展电子商务的公司所碰到的道德问题 Conflicts between a company’s desire to collect and use data about their customers and the privacy rights of those customers 公司收集与使用客户数据同客户隐私权的矛盾 Taxes that are levied on electronic commerce 对电子商务的征税 7.2 International Nature of Electronic Commerce电子商务的国际性 Any business that engages in electronic commerce instantly becomes an international business. When companies use the Web to create a corporate image, or build a community, they are automatically operating in a global environment. International Nature of Electronic Commerce Customers’ inherent lack of trust in ‘strangers’ on the Web is logical and to be expected. Businesses on the Web must find ways to overcome this well-founded tradition of distrusting strangers. Business trust is an important success factor in attracting customers. International Nature of Electronic Commerce Businesses engaging in electronic commerce must be aware of the differences in language and customs that make up the culture of any region in which they do business. The barriers to international electronic commerce include language, culture, and infrastructure issues. Language Issues The only way to do business effectively in other cultures is to adapt to those cultures. The first step to reach foreign customers is to provide local language versions of a Web site. This may mean translating the Web site into another language or regional dialect. Language Issues About 70% of the content available on the Internet today is in English. More than 50% of current Internet users do not read English. The most-used non-English languages f